My thesis is that human beings are motivated by purposes and values. The best way to understand people is in terms of their life purposes, goals, and values. This also is the best way to predict how people will behave at work, home, school, or on the athletic field…If you want to understand a person’s behavior, you need to determine what the person is trying to accomplish and what the person values. Not what you value, but what the person you are trying to understand values. We have created a powerful method, called the Reiss Motivation Profile®, of determining an individual’s purposes and values.”

Professor Steven Reiss, PhD